From the Racetrack to the Boardroom: Legendary Champion Sato Takes the Wheel as Executive Advisor at Honda

From the Racetrack to the Boardroom: Legendary Champion Sato Takes the Wheel as Executive Advisor at Honda

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Ex-F1 racer, Indy 500 winner Sato lands executive advisor role at Honda

Takuma Sato, a long-time collaborator with Honda, will be competing in this year’s Indianapolis 500 with Rahal Letterman Lanigan Racing in pursuit of his third victory in the prestigious event. As part of his expanded role with Honda, he will offer guidance on driver development strategies, race entry plans, and operational structures for racing activities. Additionally, he will contribute to the enhancement of the HRC brand image through his marketing role. Sato’s F1 background, including stints with teams like BAR and Super Aguri, adds to his wealth of experience in motorsports. His appointment as HRC executive advisor reflects Honda’s trust in his skills and dedication to advancing Honda’s motorsports initiatives. Through his new role, Sato aims to inspire future generations and drive progress in Honda’s motorsports endeavors.

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